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How is M1 different than a traditional online brokerage?

M1 is an investing platform and allows you to easily manage a desired portfolio. You can customize and organize a portfolio, and all trading is automatically done for you based on certain events. A deposit, withdrawal, or rebalance can all be done with a click of a button. All of this is done for a single platform usage fee - no commissions are charged.

Traditional online brokerages are oriented towards trading and requires manual inputs for every trade. Every transaction requires the user to specify the security, whether to buy or sell, the quantity of shares to transact, order type, and the time of order entry. This makes managing a portfolio difficult, time consuming, and expensive.

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